How to us Article Marketing

How To Use Article Marketing To Grow Your Business

by Stephen Long

Article marketing is one of the easiest kinds of website promotion. By writing articles that concentrate on characteristics of your website’s theme and submitting them to top article directories, you will begin to see an increase in website traffic. If you don’t have the time, then you can easily and affordably outsource writing projects.

Well constructed articles can bring you free website traffic from a substantial increase in back links. The key to your sucessful article writing is twofold. Firstly, your articles need to be well written, informative and appropriate to your website. Secondly, you need to write and submit articles to high traffic directories on a regular basis. Article marketing doesn’t work as a website promotion strategy if you are simply doing it once in a while. You have to work to a regular writing and submission routine so that the number of quality back links increase over time.

The links back from other online directories are important for website promotion in two different ways. They are a link from the article directly to your web site that very interested readers of your article can follow and therfore, they are a means for highly focussed traffic to reach your site. They also provide as a important SEO (search engine optimization) service because the search engine algorithms use the number of relevant, one way back links to your website as an important aspect in assigning your ranking on search results pages.

Article marketing works as a website promotion technique because other websites and ezines can locate your articles in article directories and publish your articles with a link to your website in the resource bio. Most websites do not allow you to include embedded links in your article but do allow you to place links and marketing style information in your resource box that appears beneath the article.

You can attract free website traffic with your resource bio by featuring your expertise and things you are particularly marketing with a link to relevant pages. Individuals who wish to utilize your article on their site or in their ezine must agree to keep your resource information intact.

You can choose to write an informative article about some parts of your business that a reader may be interested in, or you can write a product review that is designed to encourage your reader to take the next step and buy the product. Many Internet marketers will write articles to direct people to their website to offer them a free ebook or subscription to a newsletter so that they can build an opt-in email list for ongoing marketing purposes. Article marketing is one of the best ways to pre-sell a product because it allows you to gain enough credibility with your reader that they are more apt to click on your resource box link to find out more.

Article marketing is a highly effective tactic to attract free targeted traffic to your website. You may have a great product and a excellent sales-pitch, but without targeted website traffic your online business will be going nowhere. However, if you are committed to writing at least one article a day and submit those articles to high traffic article directories as well as directories that have high search engine ranks, you will soon find that you will have incredible website visitors that are knocking on your online door.